Me enteré que el reconocido fotógrafo Efren Isaza fue escogido entre muchos fotógrafos y seleccionados en las sedes en Londres - Alemania - Paris y Colombia de la prestigiosa empresa Cotton USA para hacer su campaña, campaña que saldrá pronto , será mundial y estará en las revistas mas famosas, esto es un orgullo ya que este fotógrafo es Colombiano y es un reconocimiento a este talentosísimo artista.
Este hace parte de su último trabajo, lleno de magia y misterio, es realmente bello y quería compartirlo ya que admiro mucho su trabajo felicitaciones a él.
quien quiera ver mas de su trabajo su web page es :www.efrenisaza.com
A Colombian fashion and portraits photographer. Hisrelations with image started early in his life at theage of seven when his visual arts taste started to emerge.He inherited this feeling from his paternalgrandmother and from his elder brothers. He started to
discover the enchantments of photography when
he was just sixteen, and due to an awakening curiosity
he started taking pictures of people andlandscapes using a small Kodak camera that his sisterused to lend him.After graduating from high school, he started tostudy industrial engineering, but he changed hiscareer preferences after the first semester and transferred intographic design, which he completes with success.Immediately after, due to his restless mood, his creative and
sensitive mind, he starts to study fashion design.
Encouraged by the realm of fashion, he revived his taste forphotography, but this time he focuses in itin a more accurate way, starting to take privatelessons of photography techniques in the city of Medellin.Later on, and lured by Europe, he decidesto travel to that continent to seek the mode ofenhancing his illumination techniques in fashionphotography. Enriched by the world and the vastEuropean culture, he comes back to Colombia where hestarted out working for well-known magazines suchas in fashion, fucsia, novias y bodas, caras, stétika,cromos, enforma as well as commercial and designercampaigns. His business customers include Schwarzkopf,kia motors, groggy jeans, Avon, energy, Hernando Trujillo, gasjeans, and he has also worked for celebrities such as Juanes,Christian Meier, Angie Cepeda, Carolina Gomez, Olga Piedrahita,
Flora Martinez, Juan Alfonso Baptista among others.He has become one of the most influent photographersin Colombia establishing his own style which featuresthe permanent interactions between visual andconceptual contrasting elements, exploring the humanfigure in a classic, yet subtle manner, whilemaintaining a very sophisticated quality that defineshis work. Maximizing the balance between beauty,character and sensuality in each element thatcomposes his images, which he then constructs,conceptualizes and de-conceptualizes with a special
sense, emotion and magic.Adding to each image an exquisite vision of fashion,light and composition while maintaining a unusualskill for combining, graphic simplicity, uniquesensitivity with a touch of the extravagant withoutfalling into frivolity, making it look strikingly contemporary.
Press release comments:" His work as a creator of images has become his passion.He does not have one single style; he owns anenormous versatility at the time of expressing hisemotions and concepts. His images display beautifullyextravagant elements, they are simple yetintelligently sensual, he dreams of the day that the
fashion photography does not have to sell anything byitself, enabling the photographer to be the artist ofimage".BG Magazine edic. 031.
"His long experience, strong discipline and
extraordinary dedication to his work have guided this"paisa" (a man from Antioquia) to create the bestfashion images for Colombia. Although he remembers hisearly times, and he considers that those times wereessential for his learning process, his internationalprojection and his unique style are turned into purebeauty"Revista Infashion No.017 / 07
"In Colombia the growth of the fashion industry hasallowed the emergence of specialized photographers,with novel and talented concepts which have managed toconvey desires, arouse jealousy or evoke dreams.Photographers are artists, like painters orarchitects.According to the paisa photographer Efren Isaza, "whata fashion photographer should have, is the capacity totransmit the highest point of a concept in a pictureand at the same time to be able to create a stunningand intelligent commercial image".Periodico El Espectador May 26, 2007."Beauty, inspiration and perfection seem to be theright words to describe the work of one the best inSouth America. Advertising campaigns, portraits,celebrities, nudes, and the most relevant in fashion ingeneral terms, are just a few of the works performedby this paisa artist, who ranks in a privileged sitein the field of fashion photography".Revista Infashion No.016/07"He is one the top photographers in South America, andhis talent floods the pages of the most exquisitepublications in our country. He has worked with thebest designers and brand names, and his long historyof works makes him an essential part of this edition".Revista Infashion No.014/06"Expertise and a great eye have led this photographerto create the best fashion images in Colombia, whichprove the truthful talent of this artist. His clearsight for showing trends and capturing thatrelationship existing among the body, beauty and art,makes him one of the best of his kind".Revista Infashion No.012/06"He is one of the most comprehensive lenses in SouthAmerica. His great artistic sensitivity, the neat formfor directing his models, his dedication to all thestyling details, make up, production, art direction,and locations are points to remark. His accuratesense of illumination is one of his strengths as wellas his out-of the-question versatility at the time ofcreating different kind of images".Revista Infashion No.011/05
discover the enchantments of photography when
he was just sixteen, and due to an awakening curiosity
he started taking pictures of people andlandscapes using a small Kodak camera that his sisterused to lend him.After graduating from high school, he started tostudy industrial engineering, but he changed hiscareer preferences after the first semester and transferred intographic design, which he completes with success.Immediately after, due to his restless mood, his creative and
sensitive mind, he starts to study fashion design.
Encouraged by the realm of fashion, he revived his taste forphotography, but this time he focuses in itin a more accurate way, starting to take privatelessons of photography techniques in the city of Medellin.Later on, and lured by Europe, he decidesto travel to that continent to seek the mode ofenhancing his illumination techniques in fashionphotography. Enriched by the world and the vastEuropean culture, he comes back to Colombia where hestarted out working for well-known magazines suchas in fashion, fucsia, novias y bodas, caras, stétika,cromos, enforma as well as commercial and designercampaigns. His business customers include Schwarzkopf,kia motors, groggy jeans, Avon, energy, Hernando Trujillo, gasjeans, and he has also worked for celebrities such as Juanes,Christian Meier, Angie Cepeda, Carolina Gomez, Olga Piedrahita,
Flora Martinez, Juan Alfonso Baptista among others.He has become one of the most influent photographersin Colombia establishing his own style which featuresthe permanent interactions between visual andconceptual contrasting elements, exploring the humanfigure in a classic, yet subtle manner, whilemaintaining a very sophisticated quality that defineshis work. Maximizing the balance between beauty,character and sensuality in each element thatcomposes his images, which he then constructs,conceptualizes and de-conceptualizes with a special
sense, emotion and magic.Adding to each image an exquisite vision of fashion,light and composition while maintaining a unusualskill for combining, graphic simplicity, uniquesensitivity with a touch of the extravagant withoutfalling into frivolity, making it look strikingly contemporary.
Press release comments:" His work as a creator of images has become his passion.He does not have one single style; he owns anenormous versatility at the time of expressing hisemotions and concepts. His images display beautifullyextravagant elements, they are simple yetintelligently sensual, he dreams of the day that the
fashion photography does not have to sell anything byitself, enabling the photographer to be the artist ofimage".BG Magazine edic. 031.
"His long experience, strong discipline and
extraordinary dedication to his work have guided this"paisa" (a man from Antioquia) to create the bestfashion images for Colombia. Although he remembers hisearly times, and he considers that those times wereessential for his learning process, his internationalprojection and his unique style are turned into purebeauty"Revista Infashion No.017 / 07
"In Colombia the growth of the fashion industry hasallowed the emergence of specialized photographers,with novel and talented concepts which have managed toconvey desires, arouse jealousy or evoke dreams.Photographers are artists, like painters orarchitects.According to the paisa photographer Efren Isaza, "whata fashion photographer should have, is the capacity totransmit the highest point of a concept in a pictureand at the same time to be able to create a stunningand intelligent commercial image".Periodico El Espectador May 26, 2007."Beauty, inspiration and perfection seem to be theright words to describe the work of one the best inSouth America. Advertising campaigns, portraits,celebrities, nudes, and the most relevant in fashion ingeneral terms, are just a few of the works performedby this paisa artist, who ranks in a privileged sitein the field of fashion photography".Revista Infashion No.016/07"He is one the top photographers in South America, andhis talent floods the pages of the most exquisitepublications in our country. He has worked with thebest designers and brand names, and his long historyof works makes him an essential part of this edition".Revista Infashion No.014/06"Expertise and a great eye have led this photographerto create the best fashion images in Colombia, whichprove the truthful talent of this artist. His clearsight for showing trends and capturing thatrelationship existing among the body, beauty and art,makes him one of the best of his kind".Revista Infashion No.012/06"He is one of the most comprehensive lenses in SouthAmerica. His great artistic sensitivity, the neat formfor directing his models, his dedication to all thestyling details, make up, production, art direction,and locations are points to remark. His accuratesense of illumination is one of his strengths as wellas his out-of the-question versatility at the time ofcreating different kind of images".Revista Infashion No.011/05
Era cierto el Fotografo Colombiano Efren Isaza fu escogido para una campaña mundial y que ahora esta siendo publicada por todo el mundo, esto es un orgullo para los amantes de la fotografía y del arte de la imagen.
ResponderEliminarEl web site es http://www.discovercottonusa.com/ad_campaign
Here are some behind the scenes shots taken during our recent photo shoot in California for our new ad campaign. They show the photographer, Efren Isaza, working hard and having fun with the models Norma Nivia and Yeimy Paola Vargas along with other crew members to create the images that were to be used for our ad campaign.